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Strategy of distribution: We have you covered
We have divided Lagos state into (4) zones as shown below:

Mainland zone:
Surulere
Festac
Western Avenue
Apapa etc.		 Ikorodu zone:
Ojota
Ketu
Agric
Inside Ikorodu etc.
Island zone:
Victoria island
Ajah
VGC
Lekki
Ikoyi etc.		 Ipaja zone:
Oshodi
Egbeda
Ipaja
Agege etc.

Cross Section of Distribution Exercises

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Marketing

Marketing

An effective marketing strategy begins with a fundamental understanding of your brand, target audiences, and the competition. But just how do you gain a comprehensive list of insights into so many facets of your brand and utilize that research to its full advantage? You need a team of marketing strategy consultants armed with a full set of analytical tools and processes to really dive deep into your current marketplace situation and customer mindsets. Our customizable set of marketing strategy services includes:

Marketing plans

  • Integrated strategies
  • Programs & campaigns
  • Identity & brand work
  • Advertising & custom media plans
  • Content marketing
  • Sales promotion

Using those services and an extensive list of research options, our strategic experts here at Blueocean will help you define the specific components of your brand such as:

  • Brand Essence: The rational and emotional meaning of the brand in the minds of customers
  • Brand Assets: The visual and verbal elements associated with the brands such as colours, trademarks, symbols, characters, taglines, and sounds
  • Value Proposition: The reason why your brand exists and the problems it solves
  • Target Customers: Your audience segmented by their wants and needs

This knowledge ultimately tells our strategy consultants where you currently stand among the competition and what we must do to motivate your customers to choose your products. Overall, we want you to find that marketplace sweet spot that fulfils the wants and needs of your target segments.

Once we know the ins and outs of your business, we will aid you in outlining strict business goals and develop one-of-a-kind marketing strategies to help you achieve them. Our personal goal at Blueocean is to carve out a unique and high-potential market territory for your brand to grow and create a compelling brand position.

Does Your Marketing Pass This 10-Point Test?

Introduction

Good marketing, whatever form it takes, always meets certain criteria.  That’s what makes it good. I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up.

The following 10-Point checklist will help you determine if your marketing passes the test.

  1. Does it focus on the solution or benefit you provide?

Too often ads simply list product or service features. Don’t make your prospects work that hard to figure out how your product or service can help them. Tell them straight out.

  1. Does it have one, clear message?

What’s the one message you want to communicate? Make sure it’s not buried in too much information or it may not get across.

  1. Is it focused on one, specific group of prospects?

Do you know who you are talking (and marketing) to?  Make sure your marketing is targeted at one, specific group of prospects – it’s the only way to make sure you are addressing their needs.

  1. Is it written in language these prospects can relate to?

If you want your message to resonate with your prospects, make sure it speaks to them, both in content and in the tone and language you use.

  1. Does it feature your Unique Selling Proposition?

This is the ONE thing that sets you apart from every other product or service your prospect could possibly buy to fulfil the same need. It is shown across loud and clear in everything you do

  1. Does it have one, compelling point of focus?

Ever see an ad with so many things in it you didn’t know where to look first? Your prospects won’t know either if you try to cram too much into your ads or promotional materials.

  1. Does it accurately communicate your business’ personality?

Yes, your business has a personality and everything you do should reflect it. You want your prospects to feel like they “know” you. If you change your personality every week, they won’t come to know and trust you.

  1. Does it give prospects more than one reason to respond?

Not everyone is ready to buy, or take the one, primary action you want them to take. Make sure you give them another reason to respond, or they are simply a lost lead.

  1. Does it give prospects more than one way to respond?

Make it easy and convenient for prospects to take action.  What if you only offer an email or website address and someone doesn’t have computer access, or they’re away from their office but they want more information right now?

  1. Do you have a specific objective for marketing?

If you don’t know what your marketing is designed to achieve, then how will you know if it was successful?  Always have a plan and an objective for everything you do.